Giant sequoias are wonders of growth and resilience. Rising 300 feet and weighing 500 tons, they have withstood storms, fires, earthquakes, and floods over the centuries.

Their secret? An understory.

Below the surface, an invisible network of interlocking roots fuels the sequoia’s growth. Within each grove, the roots of multiple trees intertwine to form a shared foundation of nutrition, strength, and stability. Teams reach great heights in much the same way. This is what we do.

• If you’re ready to take charge of your narrative and do meaningful work that can weather the storms, we are the right partner for you.

• If you believe it’s time to trust and be trusted, to be integrated, anchored, and real — we are the right partner for you.

• If you choose a mindset of generosity and truth over one of scarcity and competition, and seek humility and meaningful growth toward a kinder world—a better and more beautiful world of redemptive organizations — come partner with us.

We are the brand strategy studio for purpose-driven, wholehearted leaders and organizations . Discover your roots. Grow them strong and sure from the inside out so you can say — We know who we are.

Nancy Buechler, owner of True Roots